The Window World: A Pissin' Match

Hi, I'm Evan Cooper, I do all the photography, videography, and most of the social media for Steve and Wood Window Makeover. Over time I think you will begin to see more and more blog posts coming from me and the Lynda (our office manager) so you can get a peek behind the curtain of this business.


I would like to start by saying that even though I am involved in this business and with this company that I still consider my perspective to be an outsider looking in. I was never a particularly crafty person and I'm not very good with my hands so repairing and building windows isn't quite in my wheelhouse.


Enough about me, I'm here to talk about the window restoration business and the whole world of historic restoration. It's funny how we can use social media to show you exactly what we want you to see to force this false sense of what it is that actually happens on our day to day. It's almost like propaganda, even though we try to show all sides of the company on our social media, there are things that we don't get much of a chance to touch on. The biggest thing that I want to talk about today is the drama.


The world of window craft, window restoration, and historic preservation is full of drama that nobody gets to see unless they are part of the company. It is absolutely bizarre to me and I never would have thought that it even existed. There are rivalries that stretch across the country, from north to south and east to west. From what I see the northern restoration people have their market locked down and if you want to break into that business you're going to have to wait for one of those old men to die off and then take their place. Until that happens every move you make will be judged and if they do not agree with your strategies, you will be ridiculed, PUBLICLY. Social media is a hell of a thing and the historic restoration people and window crafters will absolutely torch you in posts, on message boards, or in the comments sections just to make it seem like they are your superior. If you don't know about this, start reading the comment sections on some of our posts. These dudes are ruthless and quite frankly, very annoying and not